I want to capitalise on the Super Bowl trend today and get some traffic. Any interesting ideas come to mind?

When you are writing a subject line think of what will create the most curiosity without being misleading to the reader.

Let's say the email is about cotton candy that is very sweet.

Good: Sweet. Candy. Sweet.

Bad: This is the sweetest candy.

I'm looking for a landing page tool for one of my real-estate clients.

I've narrowed it down to Instapages and Unbounce.

Which of these would you go for and why?

What are the best freemium to premium deals that you've used? And what can we learn from a growth perspective.