Bobby Smith

53

Substack Expert

When you are writing a subject line think of what will create the most curiosity without being misleading to the reader.

Let's say the email is about cotton candy that is very sweet.

Good: Sweet. Candy. Sweet.

Bad: This is the sweetest candy.

Growth Hack: When cleaning an email list, try and remove the "+" modifications from the email address.

Example; john+newsletters@gmail.com will take it to a folder that they might not necessarily read.

Instead using john@gmail.com can likely get your mail to their primary folder.